
The Advertising Standards Authority (ASA) in the UK has banned Saint Laurent's recent ad campaign and banned images that feature an "unhealthily thin"
model.
The
ad in question, featuring 18-year-old model Kiki Willems, was brought
to the ASA's attention after appearing in an issue of Elle UK. According to the filing,
Another pic below the Saint Laurent campaign became a concern because of the "particular focus to the model’s chest, where her rib cage was visible and appeared prominent," as well as her legs, since "her thighs and knees appeared a similar width." This thinness is emphasized further by her chunky platform shoes, and after consideration of these factors together, the ASA ruled that Willems appears "unhealthily underweight" in the ads, therefore making them irresponsible.

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