Rémy Martin Cognac announces the
launch of its new global campaign that recognizes and celebrates individual’s multi-talents.
The campaign tagline,One Life/Live Them®,
which assumes its grammatical accident, identifies that today’s consumers are
not defined by one talent or skill, but are multi-faceted and should be applauded
for their many passions. Rémy Martin’s One Life/Live Them campaign encourages
consumers to explore and celebrate all their talents. It is a call to live
richer, larger lives, to expand the horizon and seize all the wonderful
opportunities that life can offer, beyond the one-dimensional paths that former
generations could have embraced.
To embody this brand philosophy and lifestyle, Rémy Martin is partnering
with talented multifaceted Nigerian personalities: the Nigerian foremost DJ
Jimmy Jatt, the multi-talented Folarin "Falz" Falana, popularly known
as Falz the Bahdguy, Serial Entrepreneur Noble Igwe, inclusive American actor
Jeremy Renner.
DJ JIMMY JATT
A
Bachelor’s Degree holder in Fine Art, DJ Jimmy Jatt is arguably the most
decorated and celebrated DJ in Nigeria, and one of the most respected to come
out of Africa.Unknown to many, he’s an ardent painter whose works – be it oil
paintings, portraits or sketches – are priceless pieces of art. World famous
for his Disc Jockeying prowess, Jimmy is actually renowned as the first-ever DJ
to put out an album in Nigeria.
A seasoned professional and
literally an exceptional entertainer be it a comedian or a rapper all at once.
After graduating with LLB Honors and getting called to the Bar, Falz has gone
on to exploit his multiple personas to the fullest.
A record label executive, his unique and hilarious style has carved a niche for him as one of Nigeria’s most entertaining Rap artistes presently. Famed for his rib-cracking skits on social media, Falz also thrives as a Compere, Actor and Comedian.
A record label executive, his unique and hilarious style has carved a niche for him as one of Nigeria’s most entertaining Rap artistes presently. Famed for his rib-cracking skits on social media, Falz also thrives as a Compere, Actor and Comedian.
He’s also a
fashion icon and founder of one of Nigeria’s biggest and most visited fashion
& lifestyle website, an accomplished writer and blogger, a serial
entrepreneur – founder of 360 Nobs Limited which houses 360 PR, 360 Management
and 360 Productions. Roll all that into one, and you have Noble Igwe.
Also
known to peers as NobsDaSlushKid, he describes himself as “an idealist and a
fun engineer”. We describe him as a classic Rémy Martin man; one who never
backs down in the pursuit of self-actualization.
JEREMY RUNNER
Two-time Academy
Award® nominee, Jeremy Renner has received wide acclaim for his ability to
embody characters of broad depth and appeal, from Sgt. James in Kathryn
Bigelow’s award-winning Hurt Locker to
a thief in Ben Affleck’s The Town, a
mayor in American Hustle… These
performances have been coupled with blockbuster roles in such Hollywood
super-productions as The Bourne Legacy,
Mission Impossible and his
inimitable role as Hawkeye in The Avengers.
Renner expanded his cinematic skills by creating a production outfit The Combine with Don Handfield in order
to produce quality, character-driven content for TV and film. Their company released the crime thriller Kill the Messenger in 2014 and is
currently working on the historical tale Knightfall
for The History Channel. Renner is also
an accomplished singer and musician, skilled on the keyboards, drums, guitar and vocals, playing in a
band since his youth. Although best
known as an actor, Renner has extended his creative talents into the field of
home renovation, successfully renovating and selling several houses, turning
this hobby into a flourishing business with fellow actor and home designer
Kristoffer Winters.
Rémy Martin remains committed to the core principles and values that its founders used to establish the company more than 290 years ago. Supporting the community, highlighting skills and revealing the talents of people and nature, honoring craftsmanship and embracing the luxury of time enables Rémy Martin to cultivate the most premium products. It is this depth of history and skillful mastery that goes into every bottle of Rémy Martin Cognac.
“Rémy Martin has always been about sharing – the fruits of our labors, the talents of our cellar masters, a range of cognacs crafted to suit different tastes but always with a distinctive style. It’s a philosophy which strikes us as tailor-made for today’s social networked world,” said Augustin Depardon, Executive Director of Rémy Martin. “The most inspiring people are never just one thing, they are diverse and multi-talented and we can’t wait to discover their passions. Just like Rémy Martin. “
Keep a look out for
some of the other men Remy Martin recognizes and admires over the coming
months.
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